What You'll Be Able To Do After This Track
Concrete skills — not vague learning objectives
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Productise your SEO services into clear, profitable packages
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Price your services using value-based models — not hourly rates
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Build a client onboarding system that prevents scope creep
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Write proposals that win without pitching against 5 competitors
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Manage 10+ client campaigns without burning out
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Build recurring revenue streams that compound month over month
Your Learning Path — 20 Lessons across 4 Phases
Each phase builds on the last. Complete them in order for best results.
🎉 Track Complete!
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Phase 1: Service & Pricing
Define your services, set profitable prices, and productise your SEO offering.
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Day 61
SEO Pricing: How to Price Your Services Confidently
⏱ 12 minRankOps
You'll learn: Set your prices with confidence — the cost-plus model, value-based pricing, market positioning, and the price anchoring tactics that increase average deal size.
🔒 Complete lesson 1 first
Day 62
Client Onboarding: The First 30 Days That Define Your Relationship
⏱ 12 minRankOps
You'll learn: Create a client onboarding system that sets expectations, prevents scope creep, and delivers early wins that cement long-term relationships.
🔒 Complete lesson 2 first
Day 63
Writing SEO Proposals That Win
⏱ 12 minRankOps
You'll learn: Write SEO proposals that win — the structure, the case for ROI, the social proof elements, and the call to action that closes at the meeting.
🔒 Complete lesson 3 first
Day 64
Monthly SEO Reporting That Clients Actually Read
⏱ 12 minRankOps
You'll learn: Deliver monthly SEO reports clients actually read — the format, the metrics that matter, the narrative structure, and the retention-building commentary.
🔒 Complete lesson 4 first
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Phase 2: Client Operations
Master client acquisition, campaign management, audits, team building, and positioning.
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Day 65
Finding SEO Clients: 8 Proven Acquisition Channels
⏱ 12 minRankOps
You'll learn: Build 8 proven client acquisition channels — referrals, LinkedIn, cold email, content marketing, partnerships, speaking, directories, and inbound from your own SEO.
🔒 Complete lesson 5 first
Day 66
Managing SEO Campaigns: Deliver Results Consistently
⏱ 12 minRankOps
You'll learn: Manage SEO campaigns across multiple clients simultaneously — the project management system, task delegation, and quality control that keeps everything on track.
🔒 Complete lesson 6 first
Day 67
Delivering Client SEO Audits That Lead to Proposals
⏱ 12 minRankOps
You'll learn: Deliver SEO audits that lead directly to proposals — the presentation format, the prioritisation framework, and the upsell conversation that converts free audits to retainers.
🔒 Complete lesson 7 first
Day 68
Building Your First SEO Team
⏱ 12 minRankOps
You'll learn: Hire, brief, and manage your first SEO team member — when to hire, what role first, how to brief effectively, and how to maintain quality as you delegate.
🔒 Complete lesson 8 first
Day 69
SEO Niching: Why Specialists Earn More Than Generalists
⏱ 12 minRankOps
You'll learn: Position your SEO agency in a specific niche — why specialists charge more, how to find your niche, and the content strategy that makes you the obvious choice.
🔒 Complete lesson 9 first
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Phase 3: Growth & Scale
White-label delivery, communication, contracts, value selling, and repeatable processes.
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Day 70
White-Label SEO: Partnering With Agencies and Resellers
⏱ 12 minRankOps
You'll learn: Build a white-label SEO operation — partnering with agencies, reseller agreements, private-label reporting, and managing quality across white-label deliveries.
🔒 Complete lesson 10 first
Day 71
Client Communication: The System That Prevents Churn
⏱ 12 minRankOps
You'll learn: Build the client communication system that prevents churn — proactive updates, handling concerns before they escalate, and the monthly rhythm that builds trust.
🔒 Complete lesson 11 first
Day 72
SEO Contracts: Protect Your Business and Set Clear Expectations
⏱ 12 minRankOps
You'll learn: Create SEO contracts that protect your business — scope definition, payment terms, IP clauses, termination conditions, and the SLA language that prevents disputes.
🔒 Complete lesson 12 first
Day 73
Value-Based Selling for SEO: Charge What You're Worth
⏱ 12 minRankOps
You'll learn: Sell SEO on value, not hours — the ROI conversation, competitive comparison, and the pricing psychology that makes your rate feel like a bargain.
🔒 Complete lesson 13 first
Day 74
Building Repeatable SEO Processes and SOPs
⏱ 12 minRankOps
You'll learn: Build repeatable SEO processes and SOPs — the documentation system, the training protocols, and the quality checklist that lets you delegate without watching over shoulders.
🔒 Complete lesson 14 first
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Phase 4: Brand & Systems
Upsells, case studies, scaling, business metrics, and personal brand.
0/5
Day 75
Upselling and Cross-Selling SEO Services
⏱ 12 minRankOps
You'll learn: Upsell and cross-sell additional services — when to introduce new services, how to frame the conversation, and the service expansion sequence that grows account value.
🔒 Complete lesson 15 first
Day 76
Creating SEO Case Studies That Win New Clients
⏱ 12 minRankOps
You'll learn: Create client SEO case studies — the framework, the before/after metrics, the storytelling structure, and how to use case studies in proposals and pitches.
🔒 Complete lesson 16 first
Day 77
Scaling Your SEO Agency: From Solo to Team to Brand
⏱ 12 minRankOps
You'll learn: Scale your SEO agency from solo to team to brand — the hiring sequence, the org chart evolution, and the management systems that prevent growing pains.
🔒 Complete lesson 17 first
Day 78
SEO Business Metrics: Manage Your Business, Not Just Client Rankings
⏱ 12 minRankOps
You'll learn: Track your business metrics — utilisation rate, client LTV, CAC, churn rate, and the dashboard that tells you whether you're building a business or just a job.
🔒 Complete lesson 18 first
Day 79
Building Your SEO Personal Brand
⏱ 12 minRankOps
You'll learn: Build your SEO personal brand — content strategy, LinkedIn positioning, speaking opportunities, and the authority-building system that makes clients come to you.
🔒 Complete lesson 19 first
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You completed Agency & Freelancer!
All 20 lessons done. Take the 10-question test to earn your certificate and prove it.
