Rankar for ecommerce

Ecommerce SEO software for category and product pages

SEO for ecommerce websites has its own problems: thousands of URLs, faceted duplicates, seasonal demand and product pages that never get indexed. Rankar finds them, fixes them and tracks the revenue terms daily.

Free first audit · Cancel anytime · Setup takes 5 minutes

Full-site

crawls built for large catalogues

Daily

tracking on category and product terms

Seasonal

demand planning before peak

1

workspace for every store you run

The ecommerce reality

Why store SEO underperforms

Catalogue scale turns small template problems into thousands of weak pages.

Product pages Google never indexes

Deep pagination, thin descriptions and weak internal links leave large parts of the catalogue invisible to search.

Faceted navigation duplicates

Filter and sort parameters create near-identical URLs that split ranking signals across pages nobody intended to publish.

Categories written for the CMS

Category pages carry a headline and a grid, with none of the copy or structure that would let them rank for commercial terms.

Seasonal demand missed

Peak terms need pages ready weeks before the season, but planning usually starts once traffic is already rising.

Manufacturer descriptions everywhere

Copy-pasted supplier text means your product page competes with every other retailer using exactly the same words.

Rankings not tied to revenue

Position reports rarely separate the handful of terms that actually convert from the long tail that looks good in a chart.

Built for

Stores and the people who grow them

Ecommerce brands

One workspace for catalogue audits, category strategy, content and daily rank tracking.

In-house ecommerce SEO

Crawl diagnostics you can hand to developers as a prioritised ticket list.

Ecommerce agencies

Client stores as separate projects with white-label live reporting.

Marketplace sellers

Own-site visibility alongside the platforms, so demand is not rented forever.

How it works

Crawl the catalogue, fix the templates, own the categories

Template-level fixes apply to thousands of pages at once, so that work comes first.

01

Crawl the whole store

Find unindexed products, parameter duplicates, broken links, slow templates and orphaned pages across the full URL set.

  • Catalogue crawl
  • Parameter duplicates
  • Indexation status
  • Core Web Vitals
02

Map demand to categories

Cluster commercial keywords and assign each to the category, subcategory or product page that should own it.

  • Commercial clusters
  • Category mapping
  • Competitor gaps
  • Seasonal timing
03

Rewrite what sells

Replace supplier copy and empty category pages with structured content built from what already ranks for those terms.

  • Category copy
  • Product descriptions
  • FAQ and schema
  • Internal linking
04

Track the revenue terms

Watch positions daily on the terms that convert, catch drops fast and see whether AI assistants recommend your store.

  • Daily tracking
  • Drop alerts
  • AI visibility
  • Live reporting

Your first 90 days

Template fixes first, then category depth

One template change can lift thousands of URLs; one product rewrite lifts one.

Days 1–7

Clean up crawling and indexing

Resolve parameter duplicates, canonical conflicts, broken links and unindexed product URLs.

Days 8–30

Fix the templates

Correct titles, headings, schema and internal linking at template level so the whole catalogue improves at once.

Days 31–60

Own your categories

Rewrite the category pages that target your highest commercial intent, with content built from what currently ranks.

Days 61–90

Plan for peak and prove results

Prepare seasonal pages before demand rises and report positions against the terms that drive revenue.

In their words

What store teams notice first

The crawl found thousands of filter URLs competing with our own categories.
Head of ecommerce
Rewriting eight category pages did more than a year of blog posts.
Ecommerce SEO manager
Unique product copy at catalogue scale was simply not feasible before.
Brand owner

Included

Learn ecommerce SEO properly

The Academy includes a full ecommerce track: category architecture, faceted navigation, product schema, seasonal planning and analytics.

Questions

What store teams ask first

Does it work with Shopify, WooCommerce and custom stores?

Yes. Rankar crawls and analyses your live site, so the platform behind it does not matter. Fixes are described in plain terms you or your developer can apply.

How does it handle faceted navigation?

The crawl groups parameter URLs, shows which ones duplicate your real categories and tells you which should be canonicalised or blocked.

Can it write unique product descriptions at scale?

RankWriter drafts descriptions from your product attributes and brand voice. Review before publishing — the draft is a starting point, not an auto-publish.

Will large crawls use up my allowance?

Crawl allowances scale with your plan, and Rankar shows the estimated usage before a crawl runs so a large catalogue never surprises you.

Can I track more than one store?

Yes. Each store is a separate project with its own crawl, keywords, competitors and reports.

Does it cover AI shopping answers?

RankAIO tracks whether ChatGPT, Gemini, Perplexity and Google AI answers mention your store for buying questions, and what to change when they do not.

Find what is hiding your catalogue

Crawl your store, see the indexation and duplication picture, and start with the template fixes that lift thousands of pages.

Free first audit · Cancel anytime · Setup takes 5 minutes