Course catalogue

All 16 Academy tracks

255 free lessons · 59 hrs of study · every track ends with hands-on practice in a real Rankar tool and a free verifiable certificate.

SEO FoundationsUnderstand how search actually works, then run your first real site audit.Beginner19 lessons4.2 hrsPractise in RankAudit · SEO Foundations CertificateOn-Page SEOTurn an average page into the clearest answer on the SERP.Beginner18 lessons4.1 hrsPractise in RankAudit · On-Page SEO CertificateContent Strategy & CreationPlan clusters, brief properly, and ship content that ranks and converts.Beginner20 lessons5.1 hrsPractise in RankWriter · Content Strategy CertificateLocal SEO MasteryWin the map pack for one location — then repeat it across many.Beginner16 lessons3.6 hrsPractise in RankLocal · Local SEO CertificateKeyword Research MasteryFrom a blank sheet to a prioritised keyword map that drives revenue.Intermediate17 lessons3.9 hrsPractise in RankTracker · Keyword Research CertificateTechnical SEO ExcellenceDiagnose crawling, indexing, rendering and speed problems with evidence.Intermediate17 lessons3.6 hrsPractise in RankAudit · Technical SEO CertificateLink Building StrategiesEarn links that survive audits — prospecting, outreach and digital PR.Intermediate18 lessons4.2 hrsPractise in RankLinks · Link Building CertificateGuest Posting Pro SystemA repeatable monthly pipeline of accepted, high-quality guest posts.Intermediate14 lessons3.1 hrsPractise in RankLinks · Guest Posting CertificateE-Commerce SEOCategory architecture, product pages and structured data that convert.Intermediate16 lessons3.6 hrsPractise in RankAudit · E-Commerce SEO CertificateAnalytics & OptimisationGA4, Search Console and dashboards that connect SEO to revenue.Intermediate13 lessons3.1 hrsPractise in RankTracker · Analytics & Optimisation CertificateAI & Automation in SEOGet cited in AI answers and automate the work that does not need you.Intermediate14 lessons3.4 hrsPractise in RankAIO · AI & Automation CertificateVideo & YouTube SEORank videos on YouTube and win video results in Google.Intermediate12 lessons2.6 hrsPractise in RankTracker · Video & YouTube SEO CertificateSEO Agency & FreelancerPrice, sell, deliver and scale SEO services without burning out.Advanced18 lessons4.2 hrsPractise in RankOps · SEO Agency & Freelancer CertificateSaaS & B2B SEOBottom-of-funnel content, programmatic pages and long sales cycles.Advanced15 lessons3.5 hrsPractise in RankTracker · SaaS & B2B SEO CertificateInternational SEOHreflang, geo-targeting and scaling across languages without cannibalising.Advanced15 lessons3.5 hrsPractise in RankTracker · International SEO CertificateNews & Publisher SEOGoogle News eligibility, freshness signals and publisher-scale architecture.Advanced13 lessons2.9 hrsPractise in RankAudit · News & Publisher SEO Certificate

Recommended route

Not sure where to start?

Start with SEO Foundations, then follow the 90-day roadmap on the Academy home page. If you would rather learn a single tool end to end, use the tool courses instead.

Academy overview

A structured SEO curriculum you can finish in the tool you work in

Rankar Academy is 16 certification tracks and 10 product courses — 255 free lessons and 147 tool guides. Every lesson is readable without an account; certification exams and certificates are for enrolled students.

  • Read any lesson free, no sign-up and no card
  • Beginner to Expert path, in a deliberate order
  • Every lesson ends in a real Rankar screen to practise on
  • Final assessment and certificate: PKR 3,000 (≈ $11) per course

Learning path

Beginner · 4 tracks

How search works, keyword basics, on-page fundamentals and your first reporting habits.

Intermediate · 8 tracks

Content systems, technical fixes, link acquisition and local visibility at scale.

Advanced · 4 tracks

Enterprise architecture, AI search visibility, analytics modelling and agency operations.

Expert · certification

Pass a track exam at 80% to earn a verifiable Rankar Academy certificate in your name.

Use casesWho the Academy is for
  • Beginners who want a real order to learn SEO in, not scattered blog posts
  • In-house marketers who inherited a site and need a working process
  • Agency teams onboarding new hires on both SEO and the Rankar tools
  • Freelancers who want a verifiable certificate to show clients

Academy navigation