Rankar Academy · Learning track
Technical SEO Excellence
Diagnose crawling, indexing, rendering and speed problems with evidence.
Technical SEO is debugging. This track gives you the diagnostic order — can it be crawled, rendered, indexed, and does it load acceptably — plus the fixes for each failure mode.
You will crawl real sites in RankAudit, read log-style evidence, fix Core Web Vitals on a template and validate structured data.
Overview
What you will be able to do
- Debug crawl, render and index failures in the right order
- Fix Core Web Vitals at template level
- Design site architecture and internal link depth deliberately
- Implement and validate structured data
- Run a safe migration without losing traffic
Beginner → Intermediate → Advanced → Expert
Learning path
5 modules · 17 lessons · 3.6 hrs of study
Learn how robots.txt directives work, where they fail, and how to write rules that block waste without blocking value.
Build sitemaps that accurately represent your indexable pages and help Google discover updates faster.
Understand how crawl rate limit and crawl demand combine, and where budget typically leaks on large sites.
Read the Search Console Pages report line by line and turn each exclusion reason into a fix.
Practice
Run a crawl in RankAudit and cross-check the robots.txt, sitemap and index coverage reports it produces.
Understand what the three Core Web Vitals measure, how they are scored, and why field data outranks lab data.
Break LCP into its sub-parts and apply the fix that matches which sub-part is actually slow.
Find and fix the most common causes of layout shift using CSS-only techniques a non-developer can apply.
Understand what INP measures beyond first input and how to reduce main-thread blocking during interactions.
Apply the infrastructure-level optimisations that improve overall speed regardless of which vital is failing.
Practice
Use RankAudit's field and lab data views to trace each Core Web Vital back to the exact element or script causing it.
Design a URL and linking hierarchy that distributes authority efficiently and keeps every page within easy reach.
Understand Google's two-wave rendering process and how to keep JavaScript frameworks from hiding content.
Choose the correct redirect type for each situation and eliminate chains that waste crawl budget and dilute signals.
Identify the technical patterns that create duplicate content and apply the correct consolidation signal for each.
Practice
Crawl your site in RankAudit's rendered mode to compare what Googlebot sees against what users see.
Read raw server logs to see exactly what Googlebot crawls, how often, and where it wastes time.
Combine every technique from this course into a single structured audit workflow inside RankAudit.
Configure HTTPS and the response headers that signal security and trust to browsers and search engines alike.
Practice
Pull a real log sample and a security header scan into RankAudit to ground your findings in first-party evidence.
Apply everything from this course to produce a complete technical audit and prioritised fix plan for a live site.
Practice
Complete the mission entirely inside RankAudit, from initial crawl through to the final prioritised fix plan export.
Assessment
Technical SEO Certificate
Every lesson in this track is free. The certification exam is the paid step: unlock it from PKR 3,000 for this track, pass with 80% or more, and the verified certificate is issued in your name with a public verification link you can add to LinkedIn or a proposal.
Track your progress and earn this certificate
Create a free Rankar account to tick lessons off as you finish them — the same login opens every Rankar tool. All 17 lessons are free. When you are ready to certify, unlock the exam from PKR 3,000 and Technical SEO Certificate is issued in your name with a public verification link.
- 1Complete all four modules
- 2Submit a triaged crawl report with fixes shipped
- 3Show one Core Web Vitals improvement with field or lab evidence
Common questions
Questions about this track
No, but you need to read HTML and talk precisely with developers. The track teaches exactly that level.
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