One URL in. The full playbook out — every keyword they rank for, every app they run, every ad they show, every gap you can close. In sixty seconds, without their permission.
Static preview of the Keywords tab. Seven more tabs follow the same pattern — described in detail below.
Every scan runs the same six free crawl tabs. Keyword and backlink data unlock with a connected data source. Here's what each tab does, in depth.
One synthesized read across all eight tabs — a should-I-care snapshot of the competitor plus a head-to-head Core Web Vitals comparison. Lead with the conclusion, then go deep where it matters.
Not just a list of rankings. Every keyword classified by buyer intent, every gap row scored by effort-adjusted priority, every revenue figure shown as a labelled range that uses your real conversion rate and average order value.
GEO/AEO readiness — how well a site is positioned to be quoted by generative search. Schema markup, llms.txt, answer-shaped content, citation-ready facts, AI-crawler accessibility. Plus a citation check against real engines for sample queries.
A full client-side fingerprint of platform, analytics, marketing, payments, hosting and front-end — every detection with its evidence and a confidence level. Plus storefront apps (reviews, upsell, loyalty, page builders) and backend tech inferred from response headers and cookies.
Free pixel detection tells you which networks they run. Live creatives — pulled from Meta Ad Library and Google Ads Transparency Center — show you exactly what messaging is converting in your market. A creative running 10+ weeks is a winner you can learn from.
Domain authority, total backlinks, referring domains, 30-day velocity. Anchor-text distribution to see how natural their profile is. Top referring domains — those are sites already willing to link out, and they're replicable for you.
A health score from a real audit, not a vanity metric. Title and meta coverage, H1 discipline, image alt text, internal linking depth, canonical tags. Plus content depth by page type — thin product copy is a common, beatable weakness that this surfaces immediately.
A hybrid model — free self-fetch crawl on every scan, paid APIs reserved for the reports that genuinely need them.
Three audiences use RankSpy hardest — but anyone who has to make a decision about a specific competitor benefits.
You compete with five rivals you obsess over and twenty you should. RankSpy gives you a structured read on any of them in a minute — what apps they run, what keywords they steal, what ads work for them.
Pitching a new client means doing the competitor work first. RankSpy compresses a half-day of audits into a single scan you can paste straight into a proposal.
Track your three main rivals on a schedule, brief content based on their actual gap. RankSpy plugs into RankOps so the insights become tasks, not slides.
No black boxes. Every report names its source. Without a paid key, on-demand tabs show clearly-labelled sample data instead of pretending.
We don't replace Ahrefs for backlink depth or Wappalyzer for general tech fingerprinting. We bring everything you need to make a competitor decision into one scan.
If you live in Ahrefs for backlink work, keep doing that. RankSpy is for the decision moment — when you're sizing up a specific competitor and want everything on one screen.