RESOURCES
Learn SEO. Run the agency. Get answers.
Free public courses, tool guides, certifications, and product answers, all built for people doing SEO work for clients.
Start here
Four good places to begin
If you only have ten minutes, open one of these.
Course
SEO Foundations
Understand how search actually works, then run your first real site audit.
Open the track →Tool course
RankAudit course
Run a crawl, prioritise what matters and fix issues inside RankAudit, guide by guide.
Open the course →Certification
Which certification is right for me
Compare every certificate, what it covers and what you have to complete first.
Compare certifications →Help
How the Academy works
Unlocking, the learning timer, assessments, certificates and verification, answered.
Read the FAQ →
Everything in one place
The full resource catalog
Filter by what you need. Anything marked coming soon is not built yet — no link, no date.
Courses
Rankar Academy
SEO category tracks. Every lesson is public and readable with no signup wall.
16 tracks · 255 lessons
Guides
Tool courses
One course per Rankar tool, with step-by-step guides you follow with the product open.
10 courses · 147 guides
Courses
Learning paths
Curated sequences across tracks and tool courses, each ending in a certificate.
4 paths
Certifications
Certifications
One certificate per track, issued after the final assessment and publicly verifiable.
PKR 3,000 (≈ $11) per course exam · every lesson stays free
Help
Academy FAQ
How reading, unlocking, assessments, certificates and verification work.
Answers
Help
SEO glossary
Plain-English definitions for every term used across the curriculum.
Reference
Guides
Practical task library
Every module assignment and reference sheet in one place, ready to run on a client site.
Templates and checklists
Help
Talk to the team
Questions about plans, migration or something the Academy does not answer.
Support
Help
Coming soonHelp Center
A dedicated product help centre with searchable articles per feature.
Coming soon
For institutions
Coming soonRankar Campus
Curriculum and certification programme for schools, universities and vocational institutes.
Coming soon
Guides
Coming soonBlog
Written analysis and platform thinking from the team.
Coming soon
Help
Coming soonProduct updates
A running changelog of what shipped in each tool.
Coming soon
Free and public
Rankar Academy
Every lesson is public and indexable, so you can read the whole curriculum without an account. Progress tracking, assessments and certificates are for signed-in students.
01
Read any lesson, no account needed
The full curriculum is open. Nothing is hidden behind a signup form.
02
Sign in to track progress and take assessments
Lessons complete on a five-minute learning timer, and assessments pass at 80% overall.
03
Sit a certification exam when a track is complete
The final assessment mixes knowledge questions, scenario analysis and practical work.
All 16 tracks · 255 lessons
Beginner
SEO Foundations
Understand how search actually works, then run your first real site audit.
19 lessons
Beginner
On-Page SEO
Turn an average page into the clearest answer on the SERP.
18 lessons
Beginner
Content Strategy & Creation
Plan clusters, brief properly, and ship content that ranks and converts.
20 lessons
Beginner
Local SEO Mastery
Win the map pack for one location — then repeat it across many.
16 lessons
Intermediate
Keyword Research Mastery
From a blank sheet to a prioritised keyword map that drives revenue.
17 lessons
Intermediate
Technical SEO Excellence
Diagnose crawling, indexing, rendering and speed problems with evidence.
17 lessons
Intermediate
Link Building Strategies
Earn links that survive audits — prospecting, outreach and digital PR.
18 lessons
Intermediate
Guest Posting Pro System
A repeatable monthly pipeline of accepted, high-quality guest posts.
14 lessons
Intermediate
E-Commerce SEO
Category architecture, product pages and structured data that convert.
16 lessons
Intermediate
Analytics & Optimisation
GA4, Search Console and dashboards that connect SEO to revenue.
13 lessons
Intermediate
AI & Automation in SEO
Get cited in AI answers and automate the work that does not need you.
14 lessons
Intermediate
Video & YouTube SEO
Rank videos on YouTube and win video results in Google.
12 lessons
Advanced
SEO Agency & Freelancer
Price, sell, deliver and scale SEO services without burning out.
18 lessons
Advanced
SaaS & B2B SEO
Bottom-of-funnel content, programmatic pages and long sales cycles.
15 lessons
Advanced
International SEO
Hreflang, geo-targeting and scaling across languages without cannibalising.
15 lessons
Advanced
News & Publisher SEO
Google News eligibility, freshness signals and publisher-scale architecture.
13 lessons
Tool courses
Learn every Rankar tool
Step-by-step courses for the tools you use on client work, written screen by screen. 10 courses, 147 guides.
Tool course
RankTracker
Track the right keywords, read movement correctly, and report rankings clients trust.
20 guides
Tool course
RankWriter
Brief, generate, edit and publish content that reads human and ranks.
17 guides
Tool course
RankOps
Run SEO delivery like an operation: sprints, tasks, goals and client reporting.
12 guides
Tool course
RankTalk
Team and client communication wired directly into SEO delivery.
12 guides
Tool course
RankLinks
Buy placements safely: vet publishers, order with escrow, verify what shipped.
17 guides
Tool course
RankLocal
Win the map pack: profile health, citations, grid tracking and reviews.
14 guides
Tool course
RankAudit
Crawl, prioritise and fix the technical issues that actually cost rankings.
14 guides
Tool course
RankBridge
Understand your backlink profile, find rival gaps, and clean up toxicity.
13 guides
Tool course
RankLaunch
Validate a niche, name it, and launch with a keyword strategy already built.
14 guides
Tool course
RankAIO
Get cited by AI answers: GEO tracking, schema, and automated workflows.
14 guides
Certifications
Get certified
Each track ends in its own certificate. Lessons stay free; only the final assessment is paid.
The RCDM-A / RCDM-P / RCDM-S / RCI certification codes do not exist in this project's data, so the certificates below are the real ones the Academy issues.
Certificate
Rankar SEO Professional
The complete route from first principles to running SEO end to end for a real site.
Requirements
- Complete all 6 courses in the path while signed in
- Pass each course's final assessment at 80% overall, with a minimum in every section
- Courses: SEO Foundations, Keyword Research Mastery, On-Page SEO, Technical SEO Excellence, Link Building Strategies, Analytics & Optimisation
Certificate
Rankar Local SEO Specialist
For agencies and freelancers selling local search to service businesses.
Requirements
- Complete all 4 courses in the path while signed in
- Pass each course's final assessment at 80% overall, with a minimum in every section
- Courses: SEO Foundations, Local SEO Mastery, SEO Agency & Freelancer
Certificate
Rankar AI Search Practitioner
Build content that ranks in classic search and gets cited by AI answers.
Requirements
- Complete all 5 courses in the path while signed in
- Pass each course's final assessment at 80% overall, with a minimum in every section
- Courses: Content Strategy & Creation, On-Page SEO, AI & Automation in SEO
Certificate
Rankar Platform Specialist
Learn every Rankar tool in the order a new team adopts them.
Requirements
- Complete all 5 courses in the path while signed in
- Pass each course's final assessment at 80% overall, with a minimum in every section
- Courses: 5 courses
PKR 3,000 (≈ $11) per course exam · every lesson stays free
| Certificate | Best for | Prerequisite | Exam |
|---|---|---|---|
| Rankar SEO Professional | The complete route from first principles to running SEO end to end for a real site. | SEO Foundations (19 lessons) | 6 final assessments, one per course in the path |
| Rankar Local SEO Specialist | For agencies and freelancers selling local search to service businesses. | SEO Foundations (19 lessons) | 4 final assessments, one per course in the path |
| Rankar AI Search Practitioner | Build content that ranks in classic search and gets cited by AI answers. | Content Strategy & Creation (20 lessons) | 5 final assessments, one per course in the path |
| Rankar Platform Specialist | Learn every Rankar tool in the order a new team adopts them. | None — start from lesson 1 | 5 final assessments, one per course in the path |
Product help
Get answers
There is no separate help centre yet. These are the answer sources that exist in the product today.
Academy FAQ
How lessons, timers, assessments and certificates work.
SEO glossary
Definitions for every term used across the curriculum.
Task library
Assignments and reference sheets you can run on a client site.
Certificate rules
What each certificate requires and how anyone verifies one.
Pricing
Plans, credits and what each tier includes.
Contact the team
Anything the pages above do not answer.
FAQ
Questions people actually ask
Yes. Every track, lesson and tool guide is public and readable without an account or a card. The only paid part is the final assessment that issues a certificate.
No. Courses are open to anyone, including people who have never used the platform. A free account is needed only if you want progress tracking and assessments, and the guides make more sense with a project open.
Complete a track's lessons while signed in, then sit its final assessment: knowledge questions, written scenario analysis and practical SEO work. Passing requires 80% overall with a minimum in every section. The certificate for a course costs PKR 3,000 (≈ $11), paid once, and it is publicly verifiable.
No. Academy tracks teach SEO as a discipline, while the tool courses and FAQ explain how to do a specific thing inside Rankar. Start with the tool course when the question is about a screen, and the track when the question is about the work.
Reading is open to everyone with no account at all. Progress, assessments and certificates are personal, so each team member signs in with their own Rankar login and keeps their own record.
An institutional programme is planned but not open yet, so there is nothing to sign up for today. Contact the team if you teach SEO and want to be part of it when it opens.
Start learning, then start ranking.
Read the first lesson now, and create a free workspace when you want to run the work in the product.