12 lessons on ranking on YouTube — the second largest search engine — and in Google's video carousel. From keyword research and title optimisation to watch time signals, chapters, playlists, and how video embeds boost your web page authority. Every lesson uses RankTracker for YouTube tracking.
After Video & YouTube SEO, you'll have at least one optimised YouTube video with a new thumbnail, proper chapters, a keyword-rich description, and YouTube ranking tracking set up in RankTracker. You'll have a channel playlist architecture mapped to your topic clusters and a companion blog post for the video that creates the cross-platform content loop. You'll know exactly which keywords in your niche have video carousel opportunities in Google — and have a plan to capture them.