RankTracker course
Track the right keywords, read movement correctly, and report rankings clients trust.
RankTracker is where your keyword universe lives. This course walks every screen — from adding your first batch of keywords to shipping a white-label ranking report.
Follow it with a real project open in a second tab. Every guide ends with something you actually clicked.
What you will be able to do
- Set up a project, market and device targets correctly the first time
- Import and organise hundreds of keywords with tags that stay useful
- Read rank movement without over-reacting to daily noise
- Run gap analysis against three competitors and pull a shortlist of wins
- Send a branded weekly ranking report on a schedule
Guides
4 chapters · 15 guides · 2.0 hrs of screen-by-screen walkthroughs
Create your first tracking project
8 minPick the domain, choose exact-URL or domain matching, and set the country, language and device you actually sell in.
Do it in RankTrackerTrack the keywords from this lessonAdding keywords in bulk
9 minPaste or upload a list, dedupe automatically, and use the two-step batch builder to review before spending credits.
Do it in RankTrackerTrack the keywords from this lessonTags, groups and priorities
7 minStructure keywords by funnel stage, page or client so every later report filters cleanly.
Do it in RankTrackerTrack the keywords from this lessonChoosing update frequency
6 minDaily vs weekly refreshes, what each costs you, and which keyword sets deserve daily checks.
Do it in RankTrackerTrack the keywords from this lesson
The rankings table, column by column
10 minPosition, best, change, volume, difficulty, URL and SERP features — what each column is telling you.
Do it in RankTrackerTrack the keywords from this lessonMovement vs noise
9 minUse 7/30-day deltas and averages to tell a real trend from normal SERP flutter.
Do it in RankTrackerTrack the keywords from this lessonCannibalisation and URL drift
8 minSpot when the ranking URL keeps changing and fix the intent conflict behind it.
Do it in RankTrackerTrack the keywords from this lessonSERP features and lost clicks
8 minRead AI Overviews, packs and snippets so a #3 that lost traffic is explainable.
Do it in RankTrackerTrack the keywords from this lessonVisibility and share of voice
7 minTrack the one aggregate number that answers 'are we winning?'
Do it in RankTrackerTrack the keywords from this lesson
Adding competitors
6 minChoose real SERP rivals rather than brand rivals, and cap the list at what you can act on.
Do it in RankTrackerTrack the keywords from this lessonGap analysis end to end
11 minFilter for keywords where rivals rank and you do not, then export a prioritised shortlist.
Do it in RankTrackerTrack the keywords from this lessonAI keyword summary
8 minRead the generated summary, verify its claims against the table, and turn it into tasks.
Do it in RankTrackerTrack the keywords from this lesson
Building a ranking report
9 minChoose the segments, date range and charts a client will actually read.
Do it in RankTrackerTrack the keywords from this lessonWhite-label and scheduling
8 minAdd logo, colours and sender details, then automate weekly delivery.
Do it in RankTrackerTrack the keywords from this lessonExports and API pulls
7 minCSV for spreadsheets, plus how to feed positions into your own dashboard.
Do it in RankTrackerTrack the keywords from this lesson
Pair it with an SEO track
This course teaches the tool. These tracks teach the strategy behind it.
Questions about this course
Start with 50 that map to money pages and commercial intent. Add breadth only once you are reading the first set weekly.