Rankar Academy · Product mastery
RankTracker course
Track the right keywords, read movement correctly, and report rankings clients trust.
RankTracker is where your keyword universe lives. This course walks every screen — from adding your first batch of keywords to shipping a white-label ranking report.
Follow it with a real project open in a second tab. Every guide ends with something you actually clicked.
Create a project, add keywords page by page, read positions, SERP features, share of voice and competitor gaps.
Related recorded lectures
More videos for this course
Overview
What you will be able to do
- Set up a project, market and device targets correctly the first time
- Import and organise hundreds of keywords with tags that stay useful
- Read rank movement without over-reacting to daily noise
- Run gap analysis against three competitors and pull a shortlist of wins
- Send a branded weekly ranking report on a schedule
Screen-by-screen learning path
Guides
5 chapters · 20 guides · 2.9 hrs of screen-by-screen walkthroughs
Create your first RankTracker project, choose domain or exact-URL matching, and set the market, language and device. Covers the initial keyword import and first refresh cycle.
Tour the project-level summary: visibility trend, top movers, distribution chart and the shortcuts that jump straight into the relevant tab for follow-up work.
Learn the persistent header controls — project switcher, date range, search, and notification bell — that speed up navigation across every RankTracker screen.
Invite teammates or clients, set view-only versus editor permissions, and share a live dashboard link without exporting screenshots.
Every column in the rankings table explained — position, change, best, volume, difficulty, URL and SERP features — plus filtering, sorting and saved views.
Click into any keyword to open its detail page and walk through all seven tabs: history, SERP snapshot, competitors, features, pages, notes and AI insight.
Use the recommendations engine to surface untracked keyword opportunities and the page mapper to assign each keyword to the right existing or planned URL.
Configure desktop and mobile tracking side by side, add multiple locations for multi-branch businesses, and understand how granular geo settings affect results.
Run a full gap analysis against up to five competitors: filter for keywords they rank for and you do not, then export a prioritised opportunity list.
Add and manage tracked competitors, understand automatic suggestions, and use the competitor profile page to see their overall visibility trend against yours.
Read the Landscape view's share-of-voice chart to see relative visibility across the whole tracked keyword set, and use it to justify strategy shifts.
Understand how RankTracker flags featured snippets, People Also Ask, packs and AI Overviews, and how to use feature ownership data to prioritise on-page work.
Spot when multiple pages compete for the same keyword, read the cannibalisation alert panel, and resolve conflicts with consolidation or clearer internal linking.
Track citations in AI Overviews and chat-style answer engines alongside classic rankings, and understand what the AI visibility score is built from.
Use the AI Copilot panel to summarise ranking movement, ask natural-language questions about your data, and generate a first-draft action list you then verify.
Connect RankBridge link data to RankTracker keyword movement to see whether a specific link campaign actually moved rankings on target keywords.
Connect RankAudit, RankWriter and RankOps to RankTracker so audit fixes, published content and task status all show up alongside ranking movement.
Build a white-label ranking report, choose the segments and charts a client will actually read, and schedule automatic delivery on a recurring cadence.
Walk through a realistic end-to-end RankTracker workflow for a mid-size ecommerce brand: project setup, gap analysis, cannibalisation fix and the reporting cadence that followed.
A structured four-week plan for going from a fresh RankTracker account to running gap analysis, resolving issues and shipping automated client reports.
Related Rankar learning
Pair it with an SEO track
This course teaches the tool. These tracks teach the strategy behind it.
Questions about this course
Start with 50 that map to money pages and commercial intent. Add breadth only once you are reading the first set weekly.
Related tools
Other tool courses
RankTracker course
What the RankTracker course covers
Track the right keywords, read movement correctly, and report rankings clients trust.
- Set up a project, market and device targets correctly the first time
- Import and organise hundreds of keywords with tags that stay useful
- Read rank movement without over-reacting to daily noise
- Run gap analysis against three competitors and pull a shortlist of wins
Chapters
Setup and dashboard
Get a project live and learn the screens you will return to daily.
Reading rankings
Move from raw positions to decisions you can defend.
Competitive intelligence
Turn competitor data into a prioritised shortlist of moves.
Advanced diagnostics and AI
Diagnose deeper issues and use RankTracker's AI features responsibly.
Reporting, integrations and mastery
Connect RankTracker to the rest of the stack and lock in a long-term routine.
Use casesCommon questions about RankTracker
- How many keywords should I track?
- Why does my position differ from what I see in Google?
