15 lessons on the SEO strategies that work for long sales cycles, multiple stakeholders, and product-led growth. Comparison pages, integration SEO, free tool strategy, G2 and Capterra presence, developer documentation, and B2B content that converts researchers into trials. Every lesson uses RankTracker.
After SaaS & B2B SEO, you'll have a B2B content architecture mapped across all three funnel stages in RankTracker, one comparison page, one alternative page, and one use-case page live on a real site, conversion tracking connecting organic traffic to trials or leads, and a clear picture of which B2B SEO content types to prioritise for your specific product and category. You'll speak the language of pipeline attribution — not just traffic.