What You'll Be Able To Do After This Track
Concrete skills — not vague learning objectives
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Audit and fully optimise a Google Business Profile in 90 minutes
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Build NAP-consistent citations across 50+ local directories
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Generate a 5-star review system that works on autopilot
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Create local landing pages that rank for neighbourhood-level queries
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Earn local authority links that move the map pack needle
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Deploy LocalBusiness schema that improves rich result eligibility
Your Learning Path — 10 Lessons across 4 Phases
Each phase builds on the last. Complete them in order for best results.
🎉 Track Complete!
📍
Phase 1: Local Foundations
Understand the local ranking algorithm and audit your Google Business Profile.
0/2
Day 51
Google Business Profile Optimisation — The Complete RankLocal GBP Audit
⏱ 12 minRankLocal
You'll learn: Optimise every element of your Google Business Profile: categories, services, photos, posts, Q&A, and the attributes that influence map pack rankings.
🔒 Complete lesson 1 first
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Phase 2: Citations & Reviews
Build citation consistency and generate reviews that convert browsers to buyers.
0/3
Day 52
Local Keyword Research — Intent, Near-Me Searches, and RankLocal Keyword Planner
⏱ 12 minRankLocal
You'll learn: Discover the 8 most important local citation sources, how NAP inconsistency damages rankings, and how to use RankLocal to audit and fix your citation profile.
🔒 Complete lesson 2 first
Day 53
Citation Building — NAP Consistency, Directory Auditing, and RankLocal Citations
⏱ 12 minRankLocal
You'll learn: Build a review generation system - the email sequence, in-person ask, and QR code strategy - that earns 5-star reviews without violating Google's policies.
🔒 Complete lesson 3 first
Day 54
Review Generation Strategy — Earning, Managing, and Responding to Google Reviews
⏱ 12 minRankLocal
You'll learn: Write and respond to reviews the right way - keyword-rich responses, handling negatives professionally, and the review velocity Google rewards.
🔒 Complete lesson 4 first
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Phase 3: Local Content & Links
Create local content and earn authority links from local publishers.
0/3
Day 55
Local Content and Landing Pages — Location Pages That Rank in the Map Pack
⏱ 12 minRankLocal
You'll learn: Create location-specific landing pages and local blog content that ranks for neighbourhood-level searches and drives phone calls from ready buyers.
🔒 Complete lesson 5 first
Day 56
Local Link Building — Earning Authority Links from Local Publications and Partners
⏱ 12 minRankLinks
You'll learn: Earn local authority links from business directories, local press, sponsorships, and community partnerships - the link types Google values for map pack rankings.
🔒 Complete lesson 6 first
Day 57
Local Schema and Technical SEO — LocalBusiness, Service Area, and Opening Hours
⏱ 12 minRankAudit
You'll learn: Deploy LocalBusiness, Service, and Review schema markup that helps Google understand your business details and improves your rich result eligibility.
🔒 Complete lesson 7 first
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Phase 4: Scale & Review
Scale across multiple locations and apply your 30-day local action plan.
0/2
Day 58
Multi-Location SEO — Scaling Local SEO Across Multiple Business Locations
⏱ 12 minRankLocal
You'll learn: Apply local SEO at scale - how to manage 3, 10, or 50 locations with consistent NAP, separate GBP profiles, and centralised RankLocal monitoring.
🔒 Complete lesson 8 first
Day 59
Local SEO Review — Your Complete 10-Day Local Authority Plan
⏱ 12 minRankLocal
You'll learn: Consolidate your local SEO system - GBP, citations, reviews, content, links, and schema - into a 30-day local authority action plan.
🔒 Complete lesson 9 first
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You completed Local SEO!
All 10 lessons done. Take the 10-question test to earn your certificate and prove it.
