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🎯 Keyword StrategyFree · Self-paced🚀 AdvancedDays 35–44 · 90-Day Roadmap

Find Keywords That
Actually Win Rankings.

10 lessons across 4 phases — from understanding search behavior to building intent-based keyword systems and tracking keyword wins over time. Every lesson includes a real RankLaunch or RankTracker tutorial you can follow along with.

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What You'll Be Able To Do After This Track
Concrete skills — not vague learning objectives
Build a complete keyword strategy from scratch in under a day
Find competitor keywords they don't know you're watching
Match every piece of content to the right search intent
Identify low-competition long-tail terms that compound over time
Build a content calendar from your keyword research automatically
Track rankings and prove ROI week by week with RankTracker
Your Learning Path — 10 Lessons across 4 Phases
Each phase builds on the last. Complete them in order for best results.
🎉 Track Complete!
🔍
Phase 1: Research Fundamentals
L01–L03 · 3 lessons · 36 min
Master keyword research from first principles and competitor analysis.
0/3
Day 16
Advanced Keyword Mining — Find 50 Competitor Keywords
⏱ 12 minRankLaunch
You'll learn: Discover 6 advanced mining methods: competitor gap analysis, SERP scraping, autocomplete harvesting, Reddit mining, People Also Ask expansion, and question keyword databases.
🔒 Complete lesson 1 first
Day 17
Search Intent Mastery — Match Content to What Google Wants
⏱ 12 minRankLaunch
You'll learn: Master the four types of search intent — informational, navigational, commercial, and transactional — and match every page to the right intent.
🔒 Complete lesson 2 first
🎯
Phase 2: Intent & Long-Tail
L04–L06 · 3 lessons · 36 min
Understand search intent and own long-tail traffic nobody else is targeting.
0/3
Day 18
Long-Tail Domination — Build Topical Authority Fast
⏱ 12 minRankLaunch
You'll learn: Build topical authority fast by targeting low-competition long-tail terms nobody else is writing about, using the clustering method in RankLaunch.
🔒 Complete lesson 3 first
Day 19
Keyword Difficulty & Authority — Match KD to Your DR
⏱ 12 minRankAudit
You'll learn: Learn how to assess keyword difficulty honestly, match it to your current domain rating, and find the sweet spot where you can actually win.
🔒 Complete lesson 4 first
Day 20
Build a 12-Week Content Calendar with RankLaunch
⏱ 12 minRankLaunch
You'll learn: Build a 12-week content calendar using RankLaunch that prioritises by opportunity, difficulty, and business impact — and actually gets executed.
🔒 Complete lesson 5 first
📊
Phase 3: Tools & Tracking
L07–L09 · 3 lessons · 36 min
Build a rank tracking system and content calendar that compounds over time.
0/3
Day 21
Rank Tracking Mastery — Prove ROI with RankTracker
⏱ 12 minRankTracker
You'll learn: Set up RankTracker to monitor rankings, spot keyword cannibalization, and prove ROI to yourself or your clients with weekly position reports.
🔒 Complete lesson 6 first
Day 22
Keyword Strategy for Local Businesses — Own Every Neighbourhood
⏱ 12 minRankLocal
You'll learn: Apply keyword strategy specifically to local search — near-me queries, borough-level targeting, and the long-tail patterns that fill service business pipelines.
🔒 Complete lesson 7 first
Day 23
Keyword Strategy for E-Commerce — Product, Category and Commercial Investigation
⏱ 12 minRankLaunch
You'll learn: Learn how keyword strategy works differently for e-commerce — product pages, category pages, commercial intent, and the buying journey.
🔒 Complete lesson 8 first
🎓
Phase 4: Applied Strategy
L10 · 1 lesson · 12 min
Apply your keyword strategy in a practical 30-day execution plan.
0/1
Day 24
Keyword Strategy Review — Your 30-Day Execution Plan
⏱ 12 minRankLaunch
You'll learn: Consolidate everything into your 30-day keyword execution plan with prioritised lists, content calendar, and tracking setup.
🔒 Complete lesson 9 first
🎓

You completed Keyword Strategy!

All 10 lessons done. Take the assessment to earn your certificate and prove it.

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What you'll achieve

After This Track You'll Be Able To...

After completing Keyword Strategy, you'll be able to build a complete keyword universe for any niche from scratch, identify competitor gaps, match every piece of content to the right search intent, and maintain a content calendar that compounds. You'll use RankLaunch and RankTracker as professional tools, not guesswork.

Real results

The Track In Action

CASE STUDY
Coastal Legal Services — UK Solicitors Firm
A law firm with no existing keyword strategy or content plan
🏆 340% increase in organic traffic in 90 days from targeted keyword content
Ran competitor gap analysis revealing 180 uncontested keyword opportunities
Built a 3-tier intent map — informational, commercial, transactional — for 40 topics
Published 12 articles targeting informational queries to build topical authority
Created 8 commercial intent landing pages targeting high-value service queries
Set up RankTracker and confirmed page 1 rankings for 22 target terms by day 60
Common questions

Frequently Asked Questions

RankLaunch is used in the exercises. The free tier gives you enough searches to complete every lesson. You can also follow along with Google Keyword Planner as a fallback.

Depends on your site size and age. Lesson 5 covers this specifically — newer sites should target 20-50 high-opportunity terms, established sites can build lists of 500+.

Foundations gives you a 12-minute overview. This track gives you 13 full lessons — every method, tool, and strategy in depth.

Yes — and Lesson 11 covers this specifically: how to audit existing content, fix keyword cannibalization, and prioritise updates vs new articles.

Yes. Score 70%+ on the assessment and you'll receive a printable certificate you can share on LinkedIn.

Lesson 7 is entirely dedicated to rank tracking with RankTracker — weekly snapshots, trend analysis, and reporting that actually shows your work is paying off.

Keyword Strategy Assessment

Test What You've Learned.

10 questions covering search volume, intent mapping, keyword clustering, and rank tracking workflows. Score 70%+ to unlock your certificate. You can retry as many times as you like.

Q1 of 10
What is "search volume"?
Search volume is the average monthly number of searches for a keyword — a core metric when prioritising keywords.
What are "long-tail keywords"?
Long-tail keywords are more specific, typically 3+ words, lower competition, and often convert better than head terms.
What does "informational intent" mean?
Informational intent means the user wants to learn something. Content for these queries should educate, not sell.
What is a "keyword cluster"?
Keyword clusters group related keywords so you can target them with one well-structured piece of content, improving topical authority.
What does RankLaunch primarily do?
RankLaunch is Rankar's keyword research and niche discovery tool for finding opportunities and mapping content clusters.
What is "keyword cannibalization"?
Keyword cannibalization occurs when your own pages compete for the same keyword, splitting authority and confusing Google.
What is a "pillar page"?
A pillar page is a long-form piece covering a broad topic, linked to cluster articles — the cornerstone of topical authority.
What does "keyword intent mapping" involve?
Intent mapping ensures each keyword is paired with the content type that matches what searchers actually want to find.
Which metric best indicates how hard a keyword is to rank for?
Keyword difficulty (KD) estimates the competitive strength of pages already ranking, giving a realistic view of effort required.
Why are low-competition long-tail keywords valuable for new sites?
New sites lack the domain authority to compete for head terms. Long-tail keywords give early wins that build momentum and trust.
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