What You'll Be Able To Do After This Track
Concrete skills — not vague learning objectives
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Build a complete keyword strategy from scratch in under a day
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Find competitor keywords they don't know you're watching
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Match every piece of content to the right search intent
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Identify low-competition long-tail terms that compound over time
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Build a content calendar from your keyword research automatically
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Track rankings and prove ROI week by week with RankTracker
Your Learning Path — 10 Lessons across 4 Phases
Each phase builds on the last. Complete them in order for best results.
🎉 Track Complete!
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Phase 1: Research Fundamentals
Master keyword research from first principles and competitor analysis.
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Day 16
Advanced Keyword Mining — Find 50 Competitor Keywords
⏱ 12 minRankLaunch
You'll learn: Discover 6 advanced mining methods: competitor gap analysis, SERP scraping, autocomplete harvesting, Reddit mining, People Also Ask expansion, and question keyword databases.
🔒 Complete lesson 1 first
Day 17
Search Intent Mastery — Match Content to What Google Wants
⏱ 12 minRankLaunch
You'll learn: Master the four types of search intent — informational, navigational, commercial, and transactional — and match every page to the right intent.
🔒 Complete lesson 2 first
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Phase 2: Intent & Long-Tail
Understand search intent and own long-tail traffic nobody else is targeting.
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Day 18
Long-Tail Domination — Build Topical Authority Fast
⏱ 12 minRankLaunch
You'll learn: Build topical authority fast by targeting low-competition long-tail terms nobody else is writing about, using the clustering method in RankLaunch.
🔒 Complete lesson 3 first
Day 19
Keyword Difficulty & Authority — Match KD to Your DR
⏱ 12 minRankAudit
You'll learn: Learn how to assess keyword difficulty honestly, match it to your current domain rating, and find the sweet spot where you can actually win.
🔒 Complete lesson 4 first
Day 20
Build a 12-Week Content Calendar with RankLaunch
⏱ 12 minRankLaunch
You'll learn: Build a 12-week content calendar using RankLaunch that prioritises by opportunity, difficulty, and business impact — and actually gets executed.
🔒 Complete lesson 5 first
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Phase 3: Tools & Tracking
Build a rank tracking system and content calendar that compounds over time.
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Day 21
Rank Tracking Mastery — Prove ROI with RankTracker
⏱ 12 minRankTracker
You'll learn: Set up RankTracker to monitor rankings, spot keyword cannibalization, and prove ROI to yourself or your clients with weekly position reports.
🔒 Complete lesson 6 first
Day 22
Keyword Strategy for Local Businesses — Own Every Neighbourhood
⏱ 12 minRankLocal
You'll learn: Apply keyword strategy specifically to local search — near-me queries, borough-level targeting, and the long-tail patterns that fill service business pipelines.
🔒 Complete lesson 7 first
Day 23
Keyword Strategy for E-Commerce — Product, Category and Commercial Investigation
⏱ 12 minRankLaunch
You'll learn: Learn how keyword strategy works differently for e-commerce — product pages, category pages, commercial intent, and the buying journey.
🔒 Complete lesson 8 first
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Phase 4: Applied Strategy
Apply your keyword strategy in a practical 30-day execution plan.
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Day 24
Keyword Strategy Review — Your 30-Day Execution Plan
⏱ 12 minRankLaunch
You'll learn: Consolidate everything into your 30-day keyword execution plan with prioritised lists, content calendar, and tracking setup.
🔒 Complete lesson 9 first
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You completed Keyword Strategy!
All 10 lessons done. Take the assessment to earn your certificate and prove it.
