What You'll Be Able To Do After This Track
Concrete skills — not vague learning objectives
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Understand how Google crawls, indexes, and ranks content at a technical level
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Build and execute a complete keyword strategy using RankLaunch
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Write and optimise content that ranks using the RankWriter Pro workflow
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Deploy schema markup that earns rich results
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Build an internal linking architecture that flows PageRank by design
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Create a 90-day SEO and content plan you can execute immediately
Your Learning Path — 22 Lessons across 4 Phases
Each phase builds on the last. Complete them in order for best results.
🎉 Track Complete!
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Phase 1: Search Fundamentals
Understand how search engines work and master keyword research fundamentals.
0/6
Day 2
Keyword Research Basics
⏱ 12 minRankLaunch
You'll learn: Find keywords your audience actually searches for — intent, volume, competition — and build your first keyword map using RankLaunch.
🔒 Complete lesson 1 first
Day 3
On-Page SEO Fundamentals
⏱ 12 minRankAudit
You'll learn: Optimise every on-page element: title tags, meta descriptions, H1-H3 hierarchy, image alt text, and semantic keyword density.
🔒 Complete lesson 2 first
Day 4
Technical SEO Basics
⏱ 12 minRankAudit
You'll learn: Learn the technical SEO basics that affect rankings — crawlability, page speed, mobile-first indexing, and the RankAudit checks every site needs.
🔒 Complete lesson 3 first
Day 5
Google Search Console: Your Free SEO Dashboard
⏱ 12 minRankAudit
You'll learn: Set up Google Search Console correctly, read your performance data, and use GSC to identify ranking opportunities you're currently missing.
🔒 Complete lesson 4 first
Day 6
Understanding Backlinks & Why They Matter
⏱ 12 minRankLinks
You'll learn: Understand backlinks — what makes a link valuable, how domain authority is built, and the link-building basics that apply to every website.
🔒 Complete lesson 5 first
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Phase 2: Content Creation
Create content that ranks — briefs, on-page optimisation, internal linking, and content refresh.
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Day 7
How to Write Content That Actually Ranks
⏱ 12 minRankWriter Pro
You'll learn: Learn what makes content rank — search intent alignment, depth, readability, and the RankWriter Pro workflow that produces ranking articles every time.
🔒 Complete lesson 6 first
Day 8
Understanding Search Engine Results Pages (SERPs)
⏱ 12 minRankAudit
You'll learn: Read the SERPs like an expert — featured snippets, People Also Ask, Knowledge Panels, Image Packs, and how to target each SERP feature.
🔒 Complete lesson 7 first
Day 9
How to Create a Content Brief Before You Write
⏱ 12 minRankWriter Pro
You'll learn: Create content briefs that any writer can execute — H structure, semantic keywords, word count, internal link targets, and source requirements.
🔒 Complete lesson 8 first
Day 10
Internal Linking Strategy for SEO
⏱ 12 minRankAudit
You'll learn: Build an internal linking strategy that flows PageRank to your most important pages and eliminates orphan content.
🔒 Complete lesson 9 first
Day 11
Content Refresh Strategy: Revive Old Articles
⏱ 12 minRankWriter Pro
You'll learn: Learn the content refresh strategy — how to identify stalled pages, what updates move the needle, and the prioritisation framework that maximises ROI.
🔒 Complete lesson 10 first
Day 12
E-E-A-T and Building Author Authority
⏱ 12 minRankAIO
You'll learn: Understand E-E-A-T in practical terms — author credentials, first-hand experience, expert citations, and the signals that withstand Google's quality review.
🔒 Complete lesson 11 first
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Phase 3: Advanced SEO
Go deeper with E-E-A-T, keyword difficulty, schema markup, copywriting, and analytics.
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Day 13
Keyword Difficulty Analysis: Can You Rank?
⏱ 12 minRankLaunch
You'll learn: Assess keyword difficulty honestly — match it to your domain rating, identify where you can realistically win, and avoid wasting content budget on unwinnable targets.
🔒 Complete lesson 12 first
Day 14
Long-Tail Keyword Strategy: Fast Traffic for New Sites
⏱ 12 minRankLaunch
You'll learn: Build a long-tail keyword strategy that compounds — find the low-competition terms nobody else is writing about and build topical authority systematically.
🔒 Complete lesson 13 first
Day 15
SEO Copywriting: Write Words That Rank and Convert
⏱ 12 minRankWriter Pro
You'll learn: Write copy that ranks and converts — the principles of SEO copywriting, persuasive structure, and how to serve both the reader and the algorithm.
🔒 Complete lesson 14 first
Day 16
Building a Content Calendar That Actually Gets Used
⏱ 12 minRankWriter Pro
You'll learn: Build a content calendar that actually gets executed — prioritisation, publishing cadence, and the editorial workflow that keeps production consistent.
🔒 Complete lesson 15 first
Day 17
Pillar Pages & Topic Clusters: Build Topical Authority
⏱ 12 minRankWriter Pro
You'll learn: Build pillar pages and topic clusters — the architecture that signals topical authority and earns Google's trust for entire subject areas.
🔒 Complete lesson 16 first
Day 18
Schema Markup for Beginners: Rich Results Explained
⏱ 12 minRankAudit
You'll learn: Deploy schema markup for articles, FAQs, and how-tos — the structured data that earns rich results and improves SERP click-through rates.
🔒 Complete lesson 17 first
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Phase 4: Applied Strategy
Apply everything to an SEO and content plan — eCommerce, tools, and your 90-day launch strategy.
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Day 19
SEO for eCommerce: Ranking Product & Category Pages
⏱ 12 minRankLaunch
You'll learn: Apply SEO to e-commerce — product pages, category pages, commercial intent keywords, and the technical requirements unique to online stores.
🔒 Complete lesson 18 first
Day 20
SEO Analytics & Reporting: Measure What Matters
⏱ 12 minRankAudit
You'll learn: Set up GA4 and Search Console reporting — organic traffic attribution, keyword-level revenue data, and the dashboards that prove your SEO is working.
🔒 Complete lesson 19 first
Day 21
SEO Tools Overview: Your Essential Toolkit
⏱ 12 minRankAudit
You'll learn: Get introduced to the core Rankar tools — RankAudit, RankWriter Pro, RankLaunch, RankTracker, RankLinks, and how each fits into your SEO workflow.
🔒 Complete lesson 20 first
Day 22
Your First 90-Day SEO Plan: From Zero to First Rankings
⏱ 12 minRankAIO
You'll learn: Build your personalised 90-day SEO and content plan — target keywords, content calendar, technical fix roadmap, link-building strategy, and measurement framework.
🔒 Complete lesson 21 first
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You completed SEO Content Mastery!
All 22 lessons done. Take the assessment to earn your certificate and prove it.
