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⚙️ Technical SEOFree · Self-paced🚀 AdvancedDays 35–44 · 90-Day Roadmap

Fix the Technical Issues
Google Can't Ignore.

10 lessons across 4 phases — crawl budget and indexing, Core Web Vitals, canonicals, structured data, internal linking, and full technical audits. Every lesson includes a real RankAudit workflow you can follow along with.

▶ Start Lesson 1 — It's Free
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What You'll Be Able To Do After This Track
Concrete skills — not vague learning objectives
Audit any website's technical SEO health with RankAudit in under 2 hours
Fix crawl budget waste and force Google to index what matters
Achieve green Core Web Vitals scores on real-world pages
Deploy 8 types of schema markup that earn rich results
Build internal link architecture that flows PageRank by design
Create a prioritised technical SEO fix roadmap from scratch
Your Learning Path — 10 Lessons across 4 Phases
Each phase builds on the last. Complete them in order for best results.
🎉 Track Complete!
🕷️
Phase 1: Crawl & Index
L01–L02 · 2 lessons · 24 min
Understand how Google crawls your site and control what gets indexed.
0/2
Day 9
Canonicals & Duplicate Content — Stop Splitting Your Ranking Signals
⏱ 12 minRankAudit
You'll learn: Master canonical tags, duplicate content detection, and the exact scenarios where Google ignores canonicals — and how to prevent it.
🔒 Complete lesson 1 first
Phase 2: Speed & Architecture
L03–L04 · 2 lessons · 24 min
Fix speed issues, nail Core Web Vitals, and build a clean URL architecture.
0/2
Day 10
Site Speed and Core Web Vitals — The Page Experience Ranking Factor
⏱ 12 minRankAudit
You'll learn: Understand the three Core Web Vitals — LCP, FID/INP, and CLS — what actually moves the needle, and how to diagnose and fix each one.
🔒 Complete lesson 2 first
Day 11
Technical Site Architecture — URL Structure, Sitemaps, Hierarchy
⏱ 12 minRankAudit
You'll learn: Learn URL structure, flat site architecture, subdomain vs subfolder decisions, and how to build a technical site hierarchy that flows PageRank efficiently.
🔒 Complete lesson 3 first
🏷️
Phase 3: Structured Data
L05–L07 · 3 lessons · 36 min
Deploy schema markup to earn rich results and dominate the SERPs.
0/3
Day 12
Canonicals and Duplicate Content — Consolidate Authority, Stop Dilution
⏱ 12 minRankAudit
You'll learn: Deploy structured data that earns rich results — FAQ, HowTo, Review, Product, Article, LocalBusiness — and measure the SERP impact using RankAudit.
🔒 Complete lesson 4 first
Day 13
Internal Linking Architecture — Build Authority Flow by Design
⏱ 12 minRankAudit
You'll learn: Build a bulletproof internal linking architecture that channels PageRank to your most important pages and eliminates orphan content.
🔒 Complete lesson 5 first
Day 14
Advanced Structured Data — Go Beyond FAQ Schema to Dominate Rich Results
⏱ 12 minRankAudit
You'll learn: Go beyond basic FAQ schema — implement Breadcrumb, SiteLinks, VideoObject, and Organisation schema to dominate every SERP feature available to you.
🔒 Complete lesson 6 first
🎓
Phase 4: Audit & Review
L08–L10 · 3 lessons · 36 min
Run a full technical audit and build your 30-day fix roadmap.
0/3
Day 15
Mobile SEO and Mobile-First Indexing — Rank in the Era Google Lives In
⏱ 12 minRankAudit
You'll learn: Diagnose and fix mobile SEO issues, understand mobile-first indexing fully, and ensure your site passes Google's mobile usability criteria.
🔒 Complete lesson 7 first
Day 16
Full Technical SEO Audit System — The RankAIO 8-Category Framework
⏱ 12 minRankAudit
You'll learn: Run the complete 8-category RankAudit technical SEO audit: crawl, index, speed, schema, internal links, redirects, security, and Core Web Vitals.
🔒 Complete lesson 8 first
Day 17
Technical SEO Review — Your Complete 10-Day Action Plan
⏱ 12 minRankAudit
You'll learn: Prioritise your findings, build a 30-day fix roadmap, and set up RankAudit alerts so you catch regressions before Google notices them.
🔒 Complete lesson 9 first
🎓

You completed Technical SEO!

All 10 lessons done. You've learned crawl control, speed, schema, internal links, and full audits — now take the 10-question test to earn your certificate and prove it.

📍 Start Local SEO →
What you'll achieve

After This Track You'll Be Able To...

After completing Technical SEO, you'll be able to run a comprehensive site audit, identify and prioritise every technical issue blocking rankings, deploy structured data that earns rich results, and build internal link architecture that channels PageRank to your most important pages. You'll use RankAudit as a professional diagnostic tool, not just a checklist.

Real results

The Track In Action

CASE STUDY
Meridian Mortgages — UK Financial Services
A mortgage broker with 200+ pages crawl-blocked by robots.txt errors
🏆 Organic traffic up 280% after technical fixes — 0 to 850 monthly clicks in 45 days
RankAudit revealed 140 pages blocked by robots.txt were the most valuable service pages
Fixed canonical errors across 60 near-duplicate location pages to consolidate authority
Resolved LCP issues reducing load time from 4.8s to 1.9s on mobile
Deployed LocalBusiness + Service schema — earned rich snippets on 18 pages
Set up daily crawl monitoring so any future technical regressions trigger instant alerts
Common questions

Frequently Asked Questions

No. About 70% of technical SEO is accessible to non-developers — robots.txt, sitemaps, canonical tags, schema markup, and page speed optimisation. Lesson 1 tells you exactly what requires dev help and what doesn't.

RankAudit is used throughout the track. The free tier gives you full access to crawl a site and run the basic audit. The paid tier unlocks scheduled monitoring.

Lessons 1-4 are accessible to any marketer. Lessons 5-7 (schema and architecture) require some HTML comfort. Lesson 8 (JavaScript SEO) goes deep — but we explain exactly what to tell your developer.

Lesson 9 shows you the complete RankAudit workflow — for a 50-page site, expect 2-3 hours for a thorough audit. For 500+ pages, a day. RankAudit automates the crawl so most time is interpretation.

Yes. Score 70%+ on the 10-question assessment and earn your Technical SEO certificate to share on LinkedIn.

Crawl budget waste and crawl blocking are usually the highest-leverage first fixes — which is why Lesson 1 starts there. If Google can't find your pages, nothing else matters.

Technical SEO Assessment

Test What You've Learned.

10 questions covering crawl budget, Core Web Vitals, canonicals, structured data, RankAudit, and mobile-first indexing. Score 70%+ to unlock your certificate. You can retry as many times as you like.

Q1 of 10
What is "crawl budget"?
Crawl budget is the number of pages Google will crawl on your site. Wasting it on low-value pages means important pages get missed.
What does LCP stand for in Core Web Vitals?
LCP measures how long it takes for the largest visible element (image, text block) to load — a key user experience signal.
What is a "redirect chain"?
Redirect chains occur when A→B→C instead of A→C. They slow pages down and dilute link equity — both should be avoided.
What does "canonicalization" solve?
Canonicalization points search engines to the preferred version of a URL when duplicate or near-duplicate versions exist.
What is CLS in Core Web Vitals?
CLS measures how much page elements move unexpectedly during loading. A poor CLS score means elements jump around as the page renders.
What does a robots.txt file do?
robots.txt provides crawl instructions to bots — which directories or pages to crawl or skip. It doesn't block indexing.
What is "structured data" used for?
Structured data (schema markup) gives search engines additional context about your content, enabling rich snippets in search results.
What does RankAudit score?
RankAudit generates a Health Score and surfaces specific technical issues across crawlability, performance, on-page, and security.
What is "mobile-first indexing"?
Google now uses the mobile version of your site as the primary version for indexing and ranking. Desktop-only content may not get indexed.
What causes an "orphan page"?
Orphan pages have no internal links pointing to them, making it hard for Googlebot to discover and regularly crawl them.
Your certificate

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