Lesson 13 of 1614 minIntermediate
Optimisation and testing
Finding conversion leaks on organic pages
Compare conversion rate by landing template. A high-traffic page with a poor rate is worth more than three new posts.
Why this lesson matters
This lesson belongs to Optimisation and testing, the part of Analytics & Optimisation where the goal is: improve what the data exposes.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Run a title test on ten pages with a ten-page control group and document the CTR delta.