Lesson 11 of 2014 minBeginner
Editing, QA and publishing
The three-pass edit
Pass one for structure, pass two for accuracy, pass three for line-level clarity. Doing all three at once produces a worse result more slowly.
Why this lesson matters
This lesson belongs to Editing, QA and publishing, the part of Content Strategy & Creation where the goal is: ship pages that hold up to scrutiny.
Read it once, then do it straight away on a real site inside RankWriter. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankWriter with sample data already loaded, so you are not stuck on setup.
- 2Draft the page you just planned.
- 3Run one draft through the full QA checklist and publish it, then log the publish date for measurement.