Lesson 13 of 1615 minIntermediate
Lifecycle and reporting
Out-of-stock and discontinued products
Keep the URL and offer alternatives while demand exists; redirect to the closest equivalent only when the product is truly gone.
Why this lesson matters
This lesson belongs to Lifecycle and reporting, the part of E-Commerce SEO where the goal is: keep the catalogue healthy over time.
Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
- 2Crawl a site and triage the issue list.
- 3Build a report showing organic revenue by landing page template for the last 90 days.