Lesson 8 of 1415 minAdvanced
Localisation and content
Translation vs localisation
Keyword research must be redone per market, since translated keywords are frequently not what locals search.
Why this lesson matters
This lesson belongs to Localisation and content, the part of International SEO where the goal is: earn trust in each market.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Redo keyword research natively for one secondary market and compare it with the translated list.