RankSpy Keywords — Read Competitor Ranking Queries
The Keywords tab in RankSpy lists every keyword a competitor ranks for. Filter by volume, KD, intent, and use the gap view to find expansion opportunities.
---
Introduction
The Keywords tab is RankSpy's core competitor-keyword-research view. It tells you every term the scanned domain ranks for, where they rank, and where you do not — the classic keyword gap surfaced as an actionable list. This article walks through the workflow.
Loading Keyword Data
Keyword data is on-demand inside RankSpy. The empty state on the Keywords tab shows a load action. Click it to fetch the keyword universe for the scanned domain. Loading takes 30-90 seconds depending on domain size.
For a small site like rankar.ai, the load returns 100-500 keywords. For an established competitor with thousands of ranking pages, the count can reach 10,000+ keywords.
The Keyword Table
Each row shows:
- Keyword.
- Competitor position.
- Monthly search volume.
- Keyword Difficulty (KD).
- Search intent (informational, commercial, transactional, navigational).
- Gap status — whether your domain ranks for the same query and where.
Filtering for Opportunities
Three filter combinations matter most:
The "easy wins" filter:- Competitor ranks top 10.
- You rank 50+ or unranked.
- KD ≤ 40.
- Volume ≥ 500.
The resulting list is your easiest opportunity universe.
The "topical cluster" filter:- Filter by intent + topical theme.
- Use to plan a content sprint around a cluster.
- Both you and competitor rank.
- Sort by gap size.
Use to find queries where you are close to overtaking the competitor.
From Keywords to Action
For each high-value opportunity:
- Check intent. Does the SERP align with the page you would create?
- Pick or create a target page.
- Add to RankTracker so the position is monitored.
- Brief in RankWriter if you need new content.
- Audit in RankAudit to ensure technical readiness.
What's Next
Keywords are sourced. The next article walks through the Backlinks tab — finding link prospects via competitor backlink profiles.
Apply This With the Rankar Toolkit
RankSpy works best paired with the rest of the Rankar suite. Spin up the relevant tools: RankTalk • RankOps • RankAudit • RankWriter • RankTracker • RankAIO • RankBridge • RankLinks • RankLocal • RankLaunch • RankSpy • RankUX • RankLead. Each module shares data with the others — fewer tabs, one source of truth.