RankSpy Backlinks — Find Link Prospects from Competitors
The Backlinks tab in RankSpy lists every referring domain pointing at a competitor. Filter by DA, recency, and anchor text to find link prospects.
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Introduction
Backlinks are the hardest asset in SEO to build. Watching competitors earn them is the fastest way to find link prospects worth pursuing. RankSpy's Backlinks tab catalogues every referring domain pointing at the scanned site, with filters for the highest-leverage prospects. This article walks through the workflow.
Loading Backlink Data
Backlinks are on-demand in RankSpy. Click Load backlinks from the tab. The job takes 1-3 minutes depending on competitor size. Smaller sites return faster.
For rankar.ai the backlink universe is small and homogenous (the brand is young). For an established competitor like semrush.com or ahrefs.com, the universe is large.
The Feed Layout
Each entry shows:
- Source domain.
- Domain Authority.
- Anchor text used.
- Target page on the competitor.
- First-seen date.
The default sort is by first-seen descending — newest links first.
Filtering for Prospects
Three filters matter:
DA threshold. Filter to DA ≥ 50 to focus on the links worth pursuing. Recency. Last 30 days for current activity. Anchor text type. Editorial anchors (not branded or generic) signal content-driven links.The combination produces a clean prospect list. Each prospect is a domain that recently linked editorially to your competitor — a domain that might link to you for a similar reason.
From Prospect to Outreach
For each prospect:
- Identify the linking page. Open it and read why they linked.
- Find your equivalent. What page on your site would they link to instead?
- Pitch. Use RankLinks to manage the outreach campaign.
- Track placement. When the link lands, RankLinks marks it earned.
A reasonable agency cadence: 10-20 prospects pursued per month, with a 5-15% conversion rate to placed links.
What's Next
Backlinks are sourced. The final article in the RankSpy series covers the On-Page tab and the recurring-scan workflow.
Apply This With the Rankar Toolkit
RankSpy works best paired with the rest of the Rankar suite. Spin up the relevant tools: RankTalk • RankOps • RankAudit • RankWriter • RankTracker • RankAIO • RankBridge • RankLinks • RankLocal • RankLaunch • RankSpy • RankUX • RankLead. Each module shares data with the others — fewer tabs, one source of truth.