Lesson 14 of 1715 minIntermediate
Risk, audit and measurement
Paid links and what actually gets penalised
Patterns get penalised, not individual links: identical anchors, obvious networks and footprint-heavy placements.
Why this lesson matters
This lesson belongs to Risk, audit and measurement, the part of Link Building Strategies where the goal is: protect the profile you are building.
Read it once, then do it straight away on a real site inside RankBridge. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankBridge with sample data already loaded, so you are not stuck on setup.
- 2Open the backlink data.
- 3Audit one client or personal profile in RankBridge and produce a keep/monitor/disavow list.