Lesson 3 of 1414 minIntermediate

How AI search picks sources

Entities and brand consistency

Consistent naming, sameAs links and an Organization graph help engines identify you as a reliable, distinct entity.

Why this lesson matters

This lesson belongs to How AI search picks sources, the part of AI & Automation in SEO where the goal is: understand retrieval before optimising for it.

Read it once, then do it straight away on a real site inside RankAIO. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankAIO with sample data already loaded, so you are not stuck on setup.
  2. 2Check AI answer visibility.
  3. 3In RankAIO, run a GEO scan for five brand and category queries and record where you are cited.