Lesson 1 of 1416 minIntermediate
How AI search picks sources
Retrieval, grounding and citation
Answer engines retrieve passages, ground the answer in them and cite the sources. You are optimising passages, not pages.
Why this lesson matters
This lesson belongs to How AI search picks sources, the part of AI & Automation in SEO where the goal is: understand retrieval before optimising for it.
Read it once, then do it straight away on a real site inside RankAIO. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAIO with sample data already loaded, so you are not stuck on setup.
- 2Check AI answer visibility.
- 3In RankAIO, run a GEO scan for five brand and category queries and record where you are cited.