Lesson 8 of 1613 minIntermediate
Search Console mastery
Comparing periods honestly
Match day-of-week ranges and account for seasonality before declaring a win or a disaster.
Why this lesson matters
This lesson belongs to Search Console mastery, the part of Analytics & Optimisation where the goal is: diagnose visibility with first-party search data.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Find ten URLs with high impressions and sub-2% CTR, then rewrite their titles.