Lesson 5 of 1614 minIntermediate

Search Console mastery

Impressions, clicks, CTR and position

Position is an average across queries and geographies. Use query and page filters before drawing conclusions.

Why this lesson matters

This lesson belongs to Search Console mastery, the part of Analytics & Optimisation where the goal is: diagnose visibility with first-party search data.

Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
  2. 2Track the keywords from this lesson.
  3. 3Find ten URLs with high impressions and sub-2% CTR, then rewrite their titles.