Lesson 4 of 1614 minIntermediate
Measurement setup
Common tracking mistakes
Double-firing tags, missing cross-domain config, consent-blocked collection and filtered internal traffic explain most "weird" reports.
Why this lesson matters
This lesson belongs to Measurement setup, the part of Analytics & Optimisation where the goal is: collect data you can trust.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Audit your GA4 key events and fix one that is either missing or double-counting.