Lesson 1 of 1613 minIntermediate
Measurement setup
GA4 data model in ten minutes
Everything is an event with parameters. Understanding this one shift explains most GA4 confusion.
Why this lesson matters
This lesson belongs to Measurement setup, the part of Analytics & Optimisation where the goal is: collect data you can trust.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Audit your GA4 key events and fix one that is either missing or double-counting.