Lesson 3 of 2015 minBeginner
Strategy before words
Building a keyword-to-URL map
One row per target query with intent, assigned URL, status and owner. This single spreadsheet prevents most cannibalisation and duplicate work.
Why this lesson matters
This lesson belongs to Strategy before words, the part of Content Strategy & Creation where the goal is: decide what to publish and in what order.
Read it once, then do it straight away on a real site inside RankWriter. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankWriter with sample data already loaded, so you are not stuck on setup.
- 2Draft the page you just planned.
- 3Build a 20-row keyword map in a sheet, then create the matching cluster in RankWriter.