Lesson 1 of 2013 minBeginner
Strategy before words
Content strategy in one page
Audience, the problems you are credible on, the formats that fit, and the cadence you can sustain. If it does not fit on one page it will not survive a busy quarter.
Why this lesson matters
This lesson belongs to Strategy before words, the part of Content Strategy & Creation where the goal is: decide what to publish and in what order.
Read it once, then do it straight away on a real site inside RankWriter. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankWriter with sample data already loaded, so you are not stuck on setup.
- 2Draft the page you just planned.
- 3Build a 20-row keyword map in a sheet, then create the matching cluster in RankWriter.