Lesson 15 of 2014 minBeginner
Refresh and measurement
Finding decaying pages
Compare clicks over the last 90 days with the same period a year earlier. Steady decline usually means stale content, not an algorithm penalty.
Why this lesson matters
This lesson belongs to Refresh and measurement, the part of Content Strategy & Creation where the goal is: compound what you already published.
Read it once, then do it straight away on a real site inside RankWriter. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankWriter with sample data already loaded, so you are not stuck on setup.
- 2Draft the page you just planned.
- 3Pick your three most-decayed URLs and run the full refresh playbook on one of them.