Lesson 16 of 2015 minBeginner
Refresh and measurement
The refresh playbook
Update facts, add the subtopics competitors added, improve the intro, refresh internal links and update the modified date. Refreshes routinely beat new posts on ROI.
Why this lesson matters
This lesson belongs to Refresh and measurement, the part of Content Strategy & Creation where the goal is: compound what you already published.
Read it once, then do it straight away on a real site inside RankWriter. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankWriter with sample data already loaded, so you are not stuck on setup.
- 2Draft the page you just planned.
- 3Pick your three most-decayed URLs and run the full refresh playbook on one of them.