Lesson 2 of 1616 minIntermediate
Architecture and categories
Mapping demand to a category tree
Build the taxonomy from how people search, not from how your ERP groups products.
Why this lesson matters
This lesson belongs to Architecture and categories, the part of E-Commerce SEO where the goal is: make categories your ranking engine.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Map your top 20 commercial queries to categories in RankTracker and flag every query with no owning page.