Lesson 1 of 1416 minAdvanced
Structure decisions
ccTLD vs subdomain vs subdirectory
Subdirectories inherit domain authority and are cheapest to run; ccTLDs give the strongest local signal and the highest cost. Decide on resources, not folklore.
Why this lesson matters
This lesson belongs to Structure decisions, the part of International SEO where the goal is: pick the architecture you can actually maintain.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Document your target markets and write a one-page justification for the URL structure you chose.