Lesson 2 of 1415 minAdvanced
Structure decisions
Language vs country targeting
Spanish for Spain and Spanish for Mexico are different targets. Confusing language with country is the root of most hreflang messes.
Why this lesson matters
This lesson belongs to Structure decisions, the part of International SEO where the goal is: pick the architecture you can actually maintain.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Document your target markets and write a one-page justification for the URL structure you chose.