Lesson 5 of 1615 minIntermediate
Intent and clustering
Classifying intent at scale
Group by SERP shape rather than by guesswork: if the top ten changes format, the intent changed.
Why this lesson matters
This lesson belongs to Intent and clustering, the part of Keyword Research Mastery where the goal is: turn a keyword list into a page plan.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Cluster your seed list and map each cluster to an existing or planned URL.