Lesson 4 of 1614 minIntermediate
Finding demand
Volume, trend and seasonality
An annual average hides seasonal spikes. Check the trend line before committing a quarter of content to a declining term.
Why this lesson matters
This lesson belongs to Finding demand, the part of Keyword Research Mastery where the goal is: generate a seed list that reflects real buyers.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Build a 200-row seed list in RankTracker from three competitors plus SERP expansions.