Lesson 15 of 1614 minIntermediate
Tracking and iteration
Share of voice over positions
Visibility across a cluster tells the real story; individual positions bounce daily and mislead stakeholders.
Why this lesson matters
This lesson belongs to Tracking and iteration, the part of Keyword Research Mastery where the goal is: measure what you chose to chase.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Set up a 50-keyword tracking project with the right location and device, then baseline share of voice.