Lesson 9 of 1813 minBeginner
Citations, links and on-site local signals
NAP consistency and why it breaks
Name, address and phone must match everywhere. Old suite numbers and tracking phone numbers are the usual culprits.
Why this lesson matters
This lesson belongs to Citations, links and on-site local signals, the part of Local SEO Mastery where the goal is: make your business data consistent everywhere.
Read it once, then do it straight away on a real site inside RankLocal. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankLocal with sample data already loaded, so you are not stuck on setup.
- 2Audit the local footprint.
- 3Use the RankLocal citation builder to audit your listings and fix the three worst inconsistencies.