Lesson 9 of 1414 minAdvanced
Markup and authorship
Author pages and expertise signals
Real author pages with credentials, social profiles and a body of work support both readers and entity understanding.
Why this lesson matters
This lesson belongs to Markup and authorship, the part of News & Publisher SEO where the goal is: make machines trust your reporting.
Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
- 2Crawl a site and triage the issue list.
- 3Implement or fix NewsArticle markup on one template and validate every required field.