Lesson 8 of 1415 minAdvanced

Markup and authorship

NewsArticle and Article markup

Headline, datePublished, dateModified, author, publisher and images. Accuracy matters more than completeness.

Why this lesson matters

This lesson belongs to Markup and authorship, the part of News & Publisher SEO where the goal is: make machines trust your reporting.

Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
  2. 2Crawl a site and triage the issue list.
  3. 3Implement or fix NewsArticle markup on one template and validate every required field.