Lesson 12 of 1415 minAdvanced
Archives and evergreen growth
Evergreen and explainer content
Explainers and topic hubs generate steady traffic between news spikes and give breaking stories somewhere to link.
Why this lesson matters
This lesson belongs to Archives and evergreen growth, the part of News & Publisher SEO where the goal is: turn a large archive into an asset.
Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
- 2Crawl a site and triage the issue list.
- 3Identify your ten highest-impression archive articles and update one into a proper evergreen explainer.