Lesson 13 of 1414 minAdvanced
Archives and evergreen growth
Updating vs republishing
Update the existing URL for continuing stories; publish a new URL only for genuinely new events.
Why this lesson matters
This lesson belongs to Archives and evergreen growth, the part of News & Publisher SEO where the goal is: turn a large archive into an asset.
Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
- 2Crawl a site and triage the issue list.
- 3Identify your ten highest-impression archive articles and update one into a proper evergreen explainer.