Lesson 3 of 1716 minBeginner

Page-level targeting

Finding and fixing cannibalisation

When two of your URLs rank for the same query, Google splits signals and both suffer. Merge, differentiate, or canonicalise — never leave it alone.

Why this lesson matters

This lesson belongs to Page-level targeting, the part of On-Page SEO where the goal is: give every page exactly one job.

Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.

Do it now

  1. 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
  2. 2Crawl a site and triage the issue list.
  3. 3List your top 30 pages and their primary query. Any duplicate primary query is a cannibalisation ticket.