Lesson 4 of 1711 minBeginner
Page-level targeting
URL structure and slugs
Short, readable, keyword-bearing, stable. Changing URLs later costs redirects and rankings, so get it right at publish time.
Why this lesson matters
This lesson belongs to Page-level targeting, the part of On-Page SEO where the goal is: give every page exactly one job.
Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
- 2Crawl a site and triage the issue list.
- 3List your top 30 pages and their primary query. Any duplicate primary query is a cannibalisation ticket.