Lesson 15 of 1714 minIntermediate
Architecture, schema and migrations
Internationalisation basics
Hreflang must be reciprocal and self-referencing, and every alternate must be indexable, or the cluster is ignored.
Why this lesson matters
This lesson belongs to Architecture, schema and migrations, the part of Technical SEO Excellence where the goal is: ship structural changes safely.
Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
- 2Crawl a site and triage the issue list.
- 3Build a redirect map for ten URLs and verify each one resolves in a single hop.