Lesson 7 of 1312 minIntermediate
Packaging: titles, thumbnails, descriptions
Tags, playlists and end screens
Playlists and end screens drive session time, which matters far more to YouTube than tags ever did.
Why this lesson matters
This lesson belongs to Packaging: titles, thumbnails, descriptions, the part of Video & YouTube SEO where the goal is: earn the click without clickbait.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Repackage one underperforming video's title and thumbnail and compare CTR over the next 14 days.