Lesson 2 of 1314 minIntermediate
Video keyword research
YouTube search vs Google search
YouTube optimises for session watch time; Google optimises for answering the query. The same video needs different packaging in each.
Why this lesson matters
This lesson belongs to Video keyword research, the part of Video & YouTube SEO where the goal is: find queries where video is what searchers want.
Read it once, then do it straight away on a real site inside RankTracker. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankTracker with sample data already loaded, so you are not stuck on setup.
- 2Track the keywords from this lesson.
- 3Build a 20-query video list and mark which ones already show a video carousel in Google.