Lesson 6 of 2015 minBeginner
Briefs and drafting
Anatomy of a content brief
Primary query, intent, audience, required subtopics, mandatory sources, internal links, word range and the specific angle. Everything else is optional.
Why this lesson matters
This lesson belongs to Briefs and drafting, the part of Content Strategy & Creation where the goal is: make quality repeatable instead of personality-dependent.
Read it once, then do it straight away on a real site inside RankWriter. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankWriter with sample data already loaded, so you are not stuck on setup.
- 2Draft the page you just planned.
- 3Write one brief in RankWriter, generate a draft, and rewrite the intro and conclusion entirely by hand.