Lesson 9 of 2013 minBeginner
Briefs and drafting
Brand voice and tone controls
Define three voice rules and three anti-rules, then enforce them in the tool so every draft starts in the right register.
Why this lesson matters
This lesson belongs to Briefs and drafting, the part of Content Strategy & Creation where the goal is: make quality repeatable instead of personality-dependent.
Read it once, then do it straight away on a real site inside RankWriter. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankWriter with sample data already loaded, so you are not stuck on setup.
- 2Draft the page you just planned.
- 3Write one brief in RankWriter, generate a draft, and rewrite the intro and conclusion entirely by hand.