Lesson 7 of 2014 minBeginner
Briefs and drafting
Competitor analysis for briefs
Extract the union of subtopics from the top five results, then decide what you will add that none of them have.
Why this lesson matters
This lesson belongs to Briefs and drafting, the part of Content Strategy & Creation where the goal is: make quality repeatable instead of personality-dependent.
Read it once, then do it straight away on a real site inside RankWriter. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankWriter with sample data already loaded, so you are not stuck on setup.
- 2Draft the page you just planned.
- 3Write one brief in RankWriter, generate a draft, and rewrite the intro and conclusion entirely by hand.