Lesson 8 of 1614 minIntermediate
Faceting and crawl control
Duplicate and near-duplicate products
Variant handling decides whether you have one strong URL or forty weak ones. Prefer a single canonical product page with selectable variants.
Why this lesson matters
This lesson belongs to Faceting and crawl control, the part of E-Commerce SEO where the goal is: stop the catalogue from crawling itself to death.
Read it once, then do it straight away on a real site inside RankAudit. Nothing here is theory for its own sake — every step produces something you can show a client.
Do it now
- 1Open RankAudit with sample data already loaded, so you are not stuck on setup.
- 2Crawl a site and triage the issue list.
- 3Crawl a category in RankAudit, count the parameter URLs and write the robots and canonical rules to fix it.